What Information We Collect
Personally Identifiable Information
“Personally Identifiable Information” is information that may be used to identify you as an individual, such as your email address, name, home or work address, or telephone number. We may collect this information in a number of voluntary ways on this Site, including, but not limited to, email messages to any wairco.com email address.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
This information is used to respond to your requests and questions. We may also use this information to communicate with you about other relevant topics that may be of interest.
Non-Personally Identifiable Information We Collect by Automated Means
“Non-personally Identifiable Information” refers to information that does not by itself identify a specific individual.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
How We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use retargeting and remarketing pixels with the option to show you related products and/or services through advertising.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Data Retention and Security
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We only keep Personal Information as long as it is necessary to fulfill the purposes for which it was collected. We also keep any information that is required by law.
We take the security of information seriously. We are committed to using reasonable measured to protect any Personal Information we may collect. However, due to the oddity and open nature of the internet, we cannot fully guarantee that the information stored on this Site, or direct communications between you and us, is absolutely secure.
Although we take steps to protect your data, by using the Site you consent that the transmission of data is at your own risk. By using the Site, you agree to assume all risk in connection with data sent, collected, or stored by us.
We respect the privacy of children. This Site is not intended for children and we do not knowingly solicit personal data from or communicate with children under the age of 13. As well, the Site is not intended for incapacitated persons and we do not knowingly solicit personal data from or communicate with incapacitated persons.
Further, this Site is created for use by adults. By using the Site, you are confirming that you are at least 18 years old (or the age of majority in your state or province of residence) or using the Site with the permission of a parent or guardian.
If you become aware that any child under your care, or person unable to provide valid consent, has provided us with information, please contact us by email at email@example.com. You can also write to us at the address listed at the end of this policy.
Links to Other Sites
Access, Updates, and Your Security Choices
Wairco provides means for you to see and control the information that Wairco collects. Wairco uses an opt-in standard for sending you marketing emails, which means Wairco will only do so with your express consent. At any time, you can ask us to halt any marketing communications by email by clicking on the Unsubscribe link within the marketing email. Please note that if you opt out, we may still send you non-promotional emails, such as receipts or information about your account.
If you wish to be informed what personal data we hold about you, or if you want it to be removed from our systems, please contact us at firstname.lastname@example.org. In certain circumstances, you have the following data protection rights:
- The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
- The right to object. You have the right to object to our processing of your personal data.
- The right of restriction. You have the right to request that we restrict the processing of your Personal Information.
- The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
- The right to withdraw consent. You also have the right to withdraw your consent at any time where Wairco relied on your consent to process your Personal Information.
Please note that we may ask you to verify your identity before responding to such requests.
If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
If you are a resident of the European Economic Area (“EEA”), you have the right to complain to a Data Protection Authority about our collection and use of your personal data. For more information, please contact your local data protection authority in the EEA. If you are a resident of the United Kingdom, you have the right to complain to the Information Commissioner’s Office about our collection and use of your personal data (https://ico.org.uk/make-a-complaint/).
You also have the ability to adjust your advertising preferences on social media websites by adjusting your Settings on the individual platform. For example, you can adjust the type of Instagram or Facebook ads you receive through your Facebook Settings or the type of Google ads you receive through your Google Settings.
For more information about our privacy practices, if you have questions, concerns, requests, or if you would like to make a complaint, please contact us by e‑mail at email@example.com or by mail using the following address: Wairco Goods Inc., 548 Beatty St., Vancouver, BC, Canada, V6B 2L3